JSB & Cherokee

Your decision to purchase a vehicle through the JSB Referral Program does far more than put you behind the wheel of a great vehicle—it helps an up-and-coming artist. Just Stand Bold is a life-style and philosophy of life! Using your Preferred Purchase Program through this page gets you access to the special red carpet treatment you deserve!

JSB's goal is simple: elevate every event through boldness, cultural expression, and unmatched energy — making each moment unforgettable. Now it's your turn to experience it buying a car from Cherokee Mitsubishi LIVE. Enjoy the video clip of the JSB EXPERIENCE, only at Cherokee Mitsubishi!